Book Review: Joy.ology by Turker Bas – A Revolutionary Approach To Happiness And Joy

Title: Joy.ology The Chemistry Of Happiness

Author: Turker Bas, PhD

Publisher: Talente

Publication Date: December 5th, 2017

Genre: Self-help


My Review:

I have read plenty of books about happiness, many of them repeating the same techniques and information as before, only repackaged in a different way, so I had high hopes, that Joy.ology would be different and bring a unique approach to the subject matter.

And it’s delivered in that aspect.

This book highlights a somewhat scientific approach to an emotional subject matter which I truly enjoyed.

In its uniqueness and focus on brain chemistry, it reminded me in a way of the Revolutionary approach that Mel Robbins brought to motivation, with her book The 5-Second-Rule, therefore debunking the stereotypical aspects of motivation and willpower.

Written in a conversational style, the Author also managed to create an incredibly informative book without making it the subject matter dry. Entertaining and flowing, it managed to make me overcome my usual bias of preferring clinical and fact-based self-help books.

Available on Amazon


Book Rating:

5 out of 5 Stars


Book Summary:


We wake up every morning hoping to be happy and, by conventional wisdom, we should be! If we work hard, we will be more successful, and if we are more successful, we will be happy. If we can just find that great job, get that next promotion, or lose those five pounds, happiness will follow. But happiness is far more than a positive feeling that comes and goes. Neuroscience has now proven that keeping happy is a skill you can develop!


In JOY.OLOGY, Professor Turker Bas delves into this, revealing fascinating new insights into the science of happiness and taking us on a groundbreaking tour of the mind and the four chemicals that drive the way we feel. JOY.OLOGY presents an unprecedented view of the intersection of neurology, psychology, and contemplative practice, and is filled with practical tools and skills that you can use every day to tap into the unused potential of your brain and rewire it for greater happiness.


Each chapter will help you understand the role of one the “happy chemicals” in your brain—serotonin, dopamine, oxytocin, and endorphin—focusing on exactly what that chemical is and how it can boost your happiness.


Read this practical, easy-to-understand, and often entertaining book, and you’ll know exactly how to trigger your happy chemicals, nourish your mind, balance your brain, and help others do the same.



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